…Contemplating the Core Elements of a Modern Breastfeeding Lifestyle
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The World Cup and Breastfeeding: Making Enduring Connections

I have been in my element these past few weeks blogging intensively about breastfeeding and watching the World Cup, the largest sporting event on our planet earth.

Every four years I overdose on watching the ‘Beautiful Game’; it is called soccer here in the U.S. and football (futbol) in the rest of the world.  The  coverage of  the 2010 World Cup from South Africa has been amazing.  In the past, I had to watch most of the matches on my local Spanish language channel or at a bar with closed-circuit tv because they were not aired in English until the semi-finals.   

This year, I have watched it not only in pubs or my home, but also on my phone at Starbucks. Twitter and Facebook have allowed me to share the experience in real time with family, friends and fellow fans all over the world.  Social networking in its most pure form.

It has struck me on more than one occasion during this marathon of writing and sports watching that my two passions have things in common. 

  • Global Reach
  • Really beautiful use of human body
  • Entry to experience is free or very low-cost
  • Avid Fans
  • Teamwork necessary for success

ESPN has developed a series of promotional videos on a variety of themes that are raised by this global sport.  A shorty funny one refers to the mini baby boom noted in Germany 9 months after the previous World Cup in 2006.  Since the Germans are not in the finals, it will be interesting to see what, if any, impact this has by the end of April 2011. 

Who knows maybe there will  be a mini baby boom the world over of passionate  new soccer fans who are breastfed!

FIFA , the international governing body of football, is supporting an important global initiative during this 2010 World Cup, Football For Hope.

The object of Football For Hope is to bring together, support, advise and strengthen sustainable social and human development programmes in the areas of peace, children’s rights and education, health, anti-discrimination and social integration as well as the environment…

Over the past 25 years, the profession of lactation consulting has worked hard to shine the spotlight on breastfeeding.  World Breastfeeding Week is celebrated each year from August 1-7.  It would be amazing if these two groups would unite forces and make some enduring connections for the good of our global community.

It is my fantasy that someday soon, breastfeeding will garnish some of the same economic clout and mass appeal that continues to grow for the ‘Beautiful Game’.

Viva España!  Breast is Best!


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