Starbucks and Conscious Breastfeeding: Thinking Outside the Box
I spend a lot of time at my local Starbucks. It is a very spacious, well-appointed location on the upper westside of New York City which attracts a diverse crowd from all walks of life. It is a common meeting place for many who live in, or are passing through, my neighborhood. On any given day there are various business people, artists, writers, moms with babies or children, students and tourists conducting business or socializing within my Starbucks.
I particularily liked the Starbucks “The Way I See It” cups from a few years ago. They featured inspirational or thought provoking quotes to add a jolt to the java.
“In my career I”ve found that ‘thinking outside the box’ works better if I know what’s ‘inside the box.’ In music (as in life) we need to understnad our pertinent history…and moving on is so much easier when we know where we’ve been.”
~Dave Grusin, Award winning composer & jazz musician
Starbucks has become my incubator where I research, hatch, and often demo, my conscious breastfeeding marketing ideas. I strike up conversations with fellow bloggers, tech-savvy guys, other self-employed regulars, or virtually any friendly soul I meet on line or seated near me. Invariably they are curious and intrigued by the “business of lactation”. We open a dialogue where “Isn’t it natural?” is a common question. Many of them share with me some of their own personal breastfeeding stories or those of their relations or co-workers.
These coffee “klatches” are a fun way to do research and marketing. I get a pulse on what the locals and tourists are currently thinking about breastfeeding. I can plant seeds or add a different point of view that may empower a current or prospective breastfeeding family. What I learn from these encounters become the fodder for future articles, blog posts and are woven in as anecdotes during my breastfeeding classes. They ultimately become user, or potential user, generated content.
So I invite you to think outside the box on your next trip to Starbucks and view it as a marketing opportunity.