Motrin Beware: Conscious Breastfeeding Moms Wear Their Babies with Pride

Babies have been worn in one form or another by their mother or another member of their “tribe” since the dawn of time.  Queen Victoria is often credited with having endorsed the use of prams which were vehicles to transport babies around without the need for them to be carried.  To this day, the use of carriages and strollers has become common place in the modern world. 

One of the main concepts of Conscious Breastfeeding is that babies need to be held and carried throughout much of their waking day.  This regulates their digestive rhythms and allows them to be in close, loving contact with their family and caretakers. 

Babies that lay around on their backs tend to have more issues with gas and reflux. They often fuss and cry to be picked up as if they intuitively knew that being carried will make them feel better and engage more fully with their world.

In her ground breaking work, The Continuum Concept, Jean Liedloff noted that babies of the Stone Age community she studied for 2-1/2 years were carried all the time for the first two years of their lives.  She believed that this led to a well-adjusted and happy society.  голые эротичные девочки

This week, November 12-18, 2008, marks the first International BabyWearing Week.  The theme has been Celebrating Babywearing. 

Motrin created a video to tap into this inaugural event clearly without any real awareness of the subject matter.  This ad is condescending and offensive in its tone.  It implies that mothers, or anyone who carries babies, are succumbing to fads and just making a fashion statement which will invariably cause them pain.  The person who wrote the copy completely missed the point of babywearing.   

In fact, a well chosen carrier puts far less strain on the adult body.  Babywearing allows the weight to be distributed evenly and is far less likely to cause injury and pain than lugging the large ticket items and equipment sold to convey babies up and down stairs in an urban environment. 

BabyWearing makes sense for so many reasons.  Now we can add one more…no need for Motrin.

Thanks to Katja Presnal who has compiled this video response.  Join with these mothers in voicing your concern and displeasure over this poorly timed and insulting ad.