…Contemplating the Core Elements of a Modern Breastfeeding Lifestyle
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30 Day Blog Challenge To Promote Conscious Breastfeeding Connections

Women, mothers, health professionals, lactation consultants, breastfeeding alumni and other interested parties have gathered forces in the past 50+ years to bring back breastfeeding to its rightful place as the foundation of human nutrition.  Yet there has been only modest improvement despite the fervor of breastfeeding advocacy initiatives.

As a nurse and lactation consultant,  I still feel like a salmon swimming up stream.  Consciousness has been raised, but we are doing little more than treading water.  Many women choose not to breastfeed or greatly modify their goals to breastfeed based upon the thin veneer of support they receive in the hospital and community. 

It is not politically correct to steer a mother to choose breastfeeding.  Says who?  It’s just how you do it that matters.  Some of the current marketing strategies may be missing the mark because they are not looking at the reality of breastfeeding in a modern life.   Perhaps we should take a page from the marketing phenom Oprah who endorses a book and it hits the best seller list within hours.  We need to get out a positive message that would make a woman ask, “Why wouldn’t I join in the fun?”
The only way that breastfeeding can become the gold standard again and reach back to the tipping point where it is the norm, rather than the exception, is to make it like a Honda commercial….It sells itself because it truly fits into the mother’s lifestyle.  

Conscious Breastfeeding is intentional and puts the mother in charge!  It is practical and unromantic, but a very empowering approach which has been the cornerstone of my private practice and is the fundamental message of The Breastfeeding Salon.

I invite you to join me over the next 30 days.  Your input and questions will be most welcome.  There is strength in numbers!


1 Jeanine Byers Hoag { 06.02.10 at 12:21 am }

Great post! I did extended breastfeeding and child-led weaning for my son so I support you in your goal.


2 Tweets that mention 30 Day Blog Challenge To Promote Conscious Breastfeeding Connections — ConsciousBreastfeedingConnections.com -- Topsy.com { 06.02.10 at 1:13 am }

[...] This post was mentioned on Twitter by Annie@PhDinParenting, Máire Clements. Máire Clements said: @JeanetteCates 30 Day Blog Challenge To Promote Conscious Breastfeeding http://budurl.com/cbc30day #blog30 [...]

3 Heather Bestel { 06.02.10 at 7:11 am }

Maire, lovely to connect with you via the 30 day challenge. Just wanted to share my experience of breastfeeding.
We had already decided to breastfeed before my daughter was born. We had also chosen a home birth – and after we were rushed to hospital for an emergency c-section – we realised we had to keep our options open with everything.
I was very adamant that I wanted to try to breastfeed even though I was very sore after the op. I was surprised to find that I was the only mum on the ward that was breastfeeding. When the nurses brought round the milk, they were surprised too, but delighted and gave me as much help and support as I needed.
When I spoke to the other mums about it they had really interesting attitudes. Some just didn’t like the thought of it at all. A couple had children already and never breastfed them. A couple found it distasteful!!! And one mum asked me not to do it in front of her husband when he came to visit! I was shocked by their reactions.
I found it to be the most natural thing in the world, once I’d figured it out and got through the mastitis (ouch!) and it fit beautifully around my lifestyle. I encountered both very positive and negative comments when breastfeeding in public. I really couldn’t understand where the anti-breastfeeding attitude has come from and agree with you, that if a celebrity is seen to endorse it then it will become more acceptable. Sad – but true x

4 Máire Clements RN IBCLC { 06.02.10 at 9:16 am }

Thanks Heather for sharing your experience. I am thrilled that you found your breastfeeding journey to be a beautiful fit for your lifestyle. Many of the mothers who intended to breastfeed, just like you, will persevere and succeed. That is why prenatal outreach is so important. Believe it or not, many of the “issues” that face modern breastfeeding women such as mastitis can be prevented. I have thought a lot about the difficulties of marketing and sustaining breastfeeding in our modern time. I will be sharing much about this during the #blog30 challenge.

We should never underestimate the impact of powerful role models. Although a celebrity draws attention, the most compelling models of our behavior are usually found very close to home. I have no doubt that your daughter will view breastfeeding as not being a “choice”. I expect that she will ultimately think it to be a quite natural extension of pregnancy and normal because You are her mother!

5 April M. Williams { 06.02.10 at 11:16 am }

Great to meet so many interesting bloggers on the 30 day challenge. Thanks for sharing your positive thoughts and inspiration.

April M. Williams
Speaker, Author, Coach

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